ChallengeTo write a compelling and inspirational script (Voice-Over) for the corporate video that catches the essence of the school of Architecture and Design at IE University as well as staying true to the overarching brand of IE University.
ScopeThe video was only going to use b-roll and stock footage previously used in published videos by the school of Architecture and design.
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My roleStrategy, creativity (copywriting) and direction in editing.
ConceptAfter doing in depth research and interviewing the academic staff of this school, synthesis was the word that jumped out. It's tangled in the DNA of the school, their way of teaching and in the formation of the academics and students.
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